You Have the Skills. It's Time to Build the Business That Pays You for Them.

Design Business Pro is a graphic design and web design business coaching program for freelance designers who are done undercharging, done overworking, and ready to finally build a profitable business with confidence.

You didn't get into design to struggle. But somewhere between your first client and right now, the business side of freelancing got complicated — and nobody taught you how to handle it.

That's exactly what we fix here.

You're Good at Design. So Why Does the Business Feel So Hard?

You have real skills. Clients have told you your work is excellent. You get referrals. You stay late to get projects right.

And yet.

You're still quoting rates you're embarrassed by. You're still saying yes to clients who drain you. You're still trading hours for dollars and wondering why the math never quite works out.

You've Googled "how to charge more for web design." You've watched the YouTube videos. You've read the blog posts.

But nothing has actually changed.

Here's what nobody tells you: the gap between where you are and where you want to be isn't a design skills problem. It's a confidence problem. A clarity problem. A positioning problem.

And those are exactly the problems a good graphic design and web design business coach actually solves.

The Designers Who Thrive Aren't More Talented Than You.

They Think Differently About Their Business.

The designers charging $5,000 for a website — while you charge $800 for the same scope — aren't better designers.

They've just figured out three things you haven't been taught yet.

They know exactly who they serve best and how to position themselves as the obvious choice for that client.

They know how to price based on the value they create — not the hours they log.

And they know how to build a client relationship that generates recurring revenue long after the first project ends.

None of this is complicated. None of it requires a marketing degree or a massive social media following.

It requires the right framework, a coach who has actually done it, and the confidence to start acting like the CEO of your own business.

That's what Design Business Pro is built to give you.

I'm Mat Casner:

Your Web Design Business Coach

I'm the Person I Wish I'd Had Knew When I Was Starting Out.

I didn't start as a coach. I started as a graphic designer, then grew into a web designer.

For years I freelanced on the side while working full-time jobs — including a stretch at a large advertising agency in Kansas City where I was managing web and marketing projects for Fortune 500 clients.

Here's the thing that changed everything for me.

The agency was billing my work at $150 an hour. I was charging my own freelance clients $20 to $25 an hour for the same quality of work.

The same skills. The same output. A fraction of the price.

When that finally landed — when I really internalized what that gap meant — I stopped seeing myself as a commodity and started seeing myself as an asset. I raised my rates. I changed how I talked about my work. I changed who I worked with.

And my business changed completely.

I left my corporate cubicle more than 15 years ago and have been running my own full-time design and web agency — Redlogic Communications — ever since. I still take client work today. I'm not a guru who stopped designing a decade ago and now sells courses about it. I'm a practitioner who coaches because I know what works in the real world right now.

For the past decade I've worked with freelance designers all over the world — graphic designers, web designers, brand designers, and other creative professionals — helping them build businesses that are profitable, sustainable, and genuinely enjoyable to run.

My mission is simple: I want to help you own your unique talents, charge what you're worth, and build a business that actually supports your life.

Think like a creative. Act like a CEO.

That's what we do here.

"Before the 8 Weeks Were Over, I Had Made More Money Than I Had in the Entire Previous Year."

I want to tell you about Isaac.

Isaac is a writer and marketing consultant. Smart, talented, genuinely good at what he does.

In the summer of 2022, he sat down with his wife and told her he was done. Done trying to grow his business. Done with the struggle. Done with the dream. He was ready to quit.

That same week, a friend referred him to one of my summits. He almost didn't come.

But something made him give it one last shot.

Here's what Isaac told me afterward:

"There's a lot of gurus out there who are gonna tell you that with their training or course they're gonna turn your business around. But as soon as I started receiving communication from Mat, there was just something different. I could tell he was there to serve."

Isaac came to the summit. Then he enrolled in my 8-week program.

Before the eight weeks were over — before the course even finished — Isaac had made more money in his business than he had in the entire previous year.

The entire previous year.

Not because I handed him a magic formula. Not because I promised him overnight results.

Because we worked through three very specific things together: his mindset about himself and about money, how to package his services around what he actually loves to do, and how to price those packages so he was finally making a real profit.

Three things. And his business transformed.

I'm sharing Isaac's story because I know some of you reading this right now are exactly where he was in the summer of 2022.

Talented. Working hard. Doing everything you know how to do.

But something isn't clicking.

It can work. I've seen it too many times to think otherwise.

What Design Business Pro Actually Teaches You

Most design education teaches you how to design. Design Business Pro teaches you how to run a design business.

There's a difference — and it's the difference between a talented designer who struggles and a confident creative professional who thrives.

Here's what we work on together:

Clarity — Know Exactly What You Offer and Who You Serve Best

Most designers try to serve everyone and end up attracting the wrong clients at the wrong rates. We use a structured framework to help you identify the clients you serve best, the services you love delivering, and the positioning that makes you the obvious choice — not just another option.

Confidence — Charge What You're Worth Without Apologizing for It

Undercharging isn't a pricing problem. It's a confidence and mindset problem. We work through the beliefs that are keeping your rates low and replace them with a value-based pricing approach that reflects what your work actually delivers to a client's business.

Recurring Revenue — Build a Business That Pays You Beyond the First Project

One-time projects keep you on a feast-or-famine treadmill. We help you build recurring revenue through maintenance plans, retainers, and strategic upsells that turn a single client relationship into years of consistent income.

Sales Without the Sleaze — Close Clients Confidently and Authentically

You don't need to be pushy or manipulative to close a sale. You need to know how to have a real conversation about value. We teach you a sales approach that feels natural, builds trust, and converts the right clients — without ever feeling like you're performing.

From "I Was Seriously Considering Quitting" to a Full-Time Design Business She Loves

Sarah was a college instructor teaching graphic design when COVID hit and changed everything.

Fewer teaching jobs. Less respect for her expertise. Almost no control over her time. She felt like "just the help" rather than a valued professional.

When the pandemic forced a reset, a friend asked her to design a book cover — and something clicked. She already had the skills. She built a website and launched a freelance design business.

Then reality hit.

How much do I charge? Hourly or packages? What do I do when a client keeps changing their mind? What if they ask for a refund on work they already approved? How do I break out of feast or famine?

The questions piled up fast. The stress was real. She was seriously considering quitting and going back to a traditional job.

That's when she found Design Business Pro.

"Right away I was like — this is the resource I need. A friendly, encouraging person with a lot of real-world experience. I needed mentorship and practical advice."

In the time she spent working through the program, Sarah describes getting the equivalent of a mini business degree — comparable in practical value to the graduate degree she already held.

She learned how to price her work, package her services, set client expectations, and build a referral-based business.

The results? Her hourly earnings nearly tripled. She stopped wanting to quit. She built a steady flow of referral work. And she's now able to split her week between her design business and her passion for fine art — the exact life she set out to create.

"I had all the skills. It was inside me all along. Mat's encouragement and advice helped bring it out and made it possible for me to build a business that actually supports my life."

She's been running her business full-time for over two years now. She's not looking back.

What You Get Inside Design Business Pro

Design Business Pro combines structured training, live coaching, and a community of working designers — so you get the knowledge, the accountability, and the support to actually implement what you learn.

The Design Business Academy

An 8-week course built specifically for freelance graphic designers and web designers. We cover positioning, pricing, packaging, client management, sales, and recurring revenue — everything design school skipped. You work through it at your pace with lifetime access.

Monthly Group Coaching Calls

Live calls with Mat where you can bring your real business questions, deals you're trying to close, clients you're navigating, and pricing decisions you're wrestling with. Real answers for real situations.

Private Community

A private community of designers who are building serious businesses. Ask questions, share wins, get feedback on proposals, and stay accountable to your goals. No trolls. No fluff. Just working designers helping each other grow.

Guest Expert Trainings

Regular sessions with outside experts covering topics like SEO, content marketing, legal basics for freelancers, and more — so you're getting a well-rounded business education, not just a design education.

Backstage Pass — A Look Inside Mat's Agency

See how a real working design and web agency operates. Real processes, real client communication, real pricing decisions. Not theory. Not what worked in 2010. What works right now.

Access to the Full Training Vault

Every past training, every resource, every template — available the moment you join.

Is Design Business Pro Right for You?

This is for you if...

You're a freelance graphic designer, web designer, or creative professional who already has marketable skills but struggles to price them confidently.

You've been freelancing for at least a year and you're ready to stop treating your business like a side hustle and start running it like a CEO.

You're tired of undercharging, attracting the wrong clients, and trading hours for dollars with nothing left over.

You want a coach who has actually built and run a real design business — not just someone who teaches business theory.

You're willing to do the work. You're not looking for a magic shortcut. You're looking for the right framework, the right support, and the clarity to finally move forward.

This is NOT for you if...

You're looking for a get-rich-quick formula or overnight results.

You're brand new to design with no client experience yet — this program is built for designers who already have skills and need to monetize them better.

You're not willing to examine how you think about your own value. Mindset work is part of this program. If that's not something you're open to, this isn't the right fit.

You want someone to do the work for you. This is a coaching and education program — the results come from your implementation.

Frequently Asked Questions

Is Design Business Pro open right now?

Not at the moment — but doors will open again soon. Join the waitlist below and you'll be the first to know when enrollment opens. Waitlist members also get access to exclusive early-bird pricing.

I'm a graphic designer, not a web designer. Is this still for me?

Absolutely. While many of our strongest students are web designers, the frameworks we teach apply to any creative service business — brand designers, illustrators, print designers, and other creative professionals have all built better businesses through this program. If you sell a creative service, this was built for you.

How much does it cost?

Pricing is shared when enrollment opens. Waitlist members are always offered the best available rate. What we can tell you is that the program is priced to be a genuine investment — not a $27 PDF — because real transformation requires real commitment from both of us.

How much time does it take each week?

The 8-week Academy is designed to be completed in 2 to 3 hours per week. Coaching calls and community engagement are additional but optional. Most students find that the time they invest quickly pays for itself through better pricing and more efficient client management.

I've tried other courses and they didn't work. Why is this different?

Most design business courses are built by people who stopped doing the work years ago. Mat still runs an active design and web agency. The frameworks inside Design Business Pro are tested in the real market — not just in a classroom. And unlike self-paced courses you abandon by week two, the community and coaching structure keeps you accountable.

What if I join and it's not for me?

We offer a 30-day money-back guarantee. Use the training, show up for the calls, engage with the community, and implement what you learn. If you genuinely don't believe it's worth your investment at the end of 30 days, forward your receipt with the subject line "Not For Me" and we'll give you a full refund — no questions asked.

What if I join I'm not sure I'm ready. What's a good first step?and it's not for me?

Download the free 6-Figure D.E.S.I.G.N. Business Blueprint. It's a no-cost resource that walks you through the foundation of building a profitable design business. If it resonates, you'll know you're in the right place.

You Already Have What It Takes.
Let's Build the Business Around It.

Isaac was ready to quit. Sarah was ready to go back to a traditional job.

Neither of them had a skills problem.

They had a business problem — and they needed someone who had already solved it to show them how.

If you're reading this and something in you is saying yes, this is exactly where I am — trust that.

You don't need another year of undercharging. You don't need to figure this out alone. You need a proven framework, a coach who has been in the trenches, and a community of designers who are serious about building something real.

That's Design Business Pro.

Doors aren't open right now — but they will be. Join the waitlist below and be first in line when enrollment opens. Waitlist members get notified first and always receive the best available pricing.

Think like a creative. Act like a CEO.

— Mat Casner, Design Business Pro

Freelance CEO Mat Casner
The Freelance CEO Podcast with Mat Casner
Ep. 16. Tax Tips for Freelancers
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The subject of taxes is one of the less glamorous topics of being a freelancer, but it is very important. It doesn’t have to be complicated or scary. And today I’m going to share with you some simple ways to be prepared and confident when Uncle Sam comes knocking.

I want to set this up with a small disclaimer, guys. I’m not a tax advisor, an accountant or finance professional, and I don’t play one on tv.

I always recommend getting qualified guidance from a certified finance or accounting professional. So there’s my disclaimer before we get started here, but I do want to talk about how I have approached the subject of taxes in my own business. And hopefully some of these will help you as well. But I’m gonna share with you what I do because as a freelancer, you are a business owner.

So whether you are a partnership, a sole proprietor, a an L L C, or maybe a corporation like I am, there’s going to be some advantages that you can take advantage of because you have business related expenses. And those business related expenses can help reduce your tax burden when it comes to what you’ll end up owing Uncle Sam. So as we get started here,

I’m gonna share some tips and ideas and how you can help minimize that tax burden. The first one I wanna talk about is claiming the items in your home office. Okay? So if you’re a freelancer and you’re working out of a home office, then you are able to partially deduct portions of your mortgage interest, your rent, your utilities, your insurance, things like the internet that you’re using to, to run your business on a portion of those because you’re operating your business out of your home can be used as a deduction. So you’ll want to make a note of all of those things that you pay monthly or quarterly or annually as a homeowner and determine which of those are being used throughout the year by your business and make sure you make note of those.

Okay? As you consult and as you report to the government, you’ll want to add those as deductions, so anything that’s related to your home office. Number two, anything that you would use that would be considered a purchase or any other types of deductions. So whether that be advertising for your business, travel that’s related to business work that you’re doing, airfare, hotels, meals, mileage, anything that’s related to getting you to and from your client or your work outside of your office is possible for deduction. Furniture. Things that are being used that you purchase for your office. Computer equipment, office supplies, software, these are all things that can be used to claim as deductions. So if you haven’t already, get a piece of paper or open up a spreadsheet and start to make a list of all of these things that you have expenses throughout the year.

And these can be used as claimed deductions for your tax preparation. So we’ve talked about the home office, we’ve talked about, you know, miscellaneous purchases and deductions. Another thing that I recommend, and if you haven’t done this already, it’s great to start now, is start to categorize your business expenses. So keeping track of your business expenses is important because let’s just face it, at the end of the year and as you’re getting ready to prepare your taxes in the the months to come, you really don’t want to have to spend a lot of time sifting through the details of the past 12 months to find those deductions that are eligible for you to claim. So I recommend using a a, a piece of software that could be used to help you track your expenses.

One example that I use personally and I have for years is QuickBooks. QuickBooks. I use the online version and it allows me to quickly and easily go in and set up categories that are expenses that I have for my business. And then at the end of the year, I can quickly go in, I can create a report, I can sort by the expense categories that I’ve set up for myself, and when it comes time to claim those deductions, then the hard work has been done for me and those categories have already sorted themselves, and all I have to do is find the totals and plug those in. So I recommend using a a piece of software to help you stay organized throughout the year. So another thing that I recommend, and this is more of a general business tip, but because it’s tax deductible, I want to reinforce the the importance of work insurance. So this is not the health insurance plan that you have for your family. This isn’t your life insurance policy, this isn’t your car or home insurance. This is specific insurance that you procure just for your business. So what kind of business insurance would be deductible as an expense by the government?

Well, a couple are property insurance. So if you have expensive property equipment that you use with your business and it would be hard to replace or expensive to replace if it was ever stolen, broke or damaged, then you might wanna consider property insurance. It’s relatively affordable and can give you peace of mind just in case you happen to be a freelancer who travels a lot, who ends up being in situations where you know, theft could be a real risk. You wanna make sure that you’re covered so that you are not left high and dry if something happens to your equipment that you need to do your business and that expense that you pay for that insurance is deductible. It’s a business expense. It’s what you use to cover yourself.

So that’s just a tip. Another type of insurance that I highly recommend is general liability insurance. This is insurance that protects you as a business owner just in the event that something could, you know, in theory go wrong with a job with a client, something that will protect you and keep you protected in case of something like that, that would go wrong.

Of course, we never hope that we have to use insurance. It’s there to protect us when we need it. General liability insurance is easy to find. I simply recommend talking with an insurance professional. Perhaps you know someone, a friend in the insurance industry, ask them for some advice about property insurance for your business and general liability insurance for your business.

Both of those are tax deductible. I want to also say as we’re getting here, wrapping this up, that you want to make sure that you contribute to your retirement. Again, this is an expense that can be tax deductible. And if you don’t have a retirement plan, I strongly suggest you investing in one. And it doesn’t have to be a lot,

but I do recommend something because as a freelancer, as a small business owner, we have to make sure that we take care of ourself, not just now, but for the future because we’re not working for anybody else. We need to make sure that we do that for ourselves. So I know that you can go and get a individual retirement account at ira, a solo 401k. There are other investments that you can make throughout the year, and I recommend talking to a certified financial advisor and someone who can look at what you are doing as a business and make some recommendations that are affordable for you. The idea is that we just get into a habit of putting that money aside for our businesses because that will pay us later when we are ready to retire.

So those contributions that you make to your retirement can also be tax deductible. So that’s important. So just a recap here. You know, we want to make sure we’re claiming deductions that are related to our, our home office, a portion of that area that we live and work in. And we want to make sure that we are claiming deductions that are related to our advertising, travel, mileage, furniture, supplies, hardware, computer software, and then also the insurance that we get for ourselves and for the property or equipment we have. And then I recommend a software to be used to categorize your expenses as you move throughout the year so that that reporting can be easy and painless at the end of your year. And as you prepare for your taxes, you can call on that to get the numbers that you need. Again, I also wanna remind you that your retirement is important. Setting aside funds every month for your retirement and IRA and investment 401k is also tax deductible as well. In closing, I want to leave you with this huge pro tip, managing taxes, mining, managing finances for many of us is really outside of our skill.

For me, I’m a graphic designer, I’m a visual communicator. I’m not an accountant, I’m not a tax professional, I’m not a financial advisor. And really, to be honest, keeping up with Photoshop and all the changes with that and all the other design software throughout the year feels like a big enough challenge in and of itself. I really don’t want to have to think about the changes in tax law and how it affects my business, and how am I going to figure all this out at the end of the year so that I know that I’m not paying more than I need to, but I’m not paying less than I should, that I’m right there where I need to be. So what I do is I use my relationships with other professionals and barter services. So I have an accountant and I do pay them to take care of my annual tax filings my have for several years.

And I can’t tell you how much of a blessing it is for me to know that that is taken care of for me every year. But I actually trade services with my bookkeeper. My bookkeeper is someone who helps me with my monthly chart of accounts, with my bank statement, with purchases that I make, and I trade services with them. And I’m able to have the trusted resources of a bookkeeping professional, and that takes the weight off of my shoulders. In exchange, I provide them with knowledge, expertise, and services related to design and web development. Okay? So it’s a win-win for both of us. And at the end of the day, I don’t have any out-of-pocket expenses to help me make sure that my bookkeeping is done correctly and everything is ready to go at the end of tax time.

So I want you guys to, to take this, and I encourage you if you have questions, I encourage you to talk to a certified accounting professional financial advisor, insurance agent, and find out for yourself what is best for your business. At the end of the day. We want to be able to do the work that we do as freelancers without having to worry about the financial side, the tax side. We wanna make sure that we’ve got our bases covered so that we can do what we do. If you wanna get started as a freelancer, but not quite sure where to begin, then be sure to check out the Freelance Blueprint, a free resource that I created just for you. Inside the Freelance Blueprint, I share a detailed roadmap that you can follow to help you build a stable and profitable Freelance business.