You Have the Skills. It's Time to Build the Business That Pays You for Them.

Design Business Pro is a graphic design and web design business coaching program for freelance designers who are done undercharging, done overworking, and ready to finally build a profitable business with confidence.

You didn't get into design to struggle. But somewhere between your first client and right now, the business side of freelancing got complicated — and nobody taught you how to handle it.

That's exactly what we fix here.

You're Good at Design. So Why Does the Business Feel So Hard?

You have real skills. Clients have told you your work is excellent. You get referrals. You stay late to get projects right.

And yet.

You're still quoting rates you're embarrassed by. You're still saying yes to clients who drain you. You're still trading hours for dollars and wondering why the math never quite works out.

You've Googled "how to charge more for web design." You've watched the YouTube videos. You've read the blog posts.

But nothing has actually changed.

Here's what nobody tells you: the gap between where you are and where you want to be isn't a design skills problem. It's a confidence problem. A clarity problem. A positioning problem.

And those are exactly the problems a good graphic design and web design business coach actually solves.

The Designers Who Thrive Aren't More Talented Than You.

They Think Differently About Their Business.

The designers charging $5,000 for a website — while you charge $800 for the same scope — aren't better designers.

They've just figured out three things you haven't been taught yet.

They know exactly who they serve best and how to position themselves as the obvious choice for that client.

They know how to price based on the value they create — not the hours they log.

And they know how to build a client relationship that generates recurring revenue long after the first project ends.

None of this is complicated. None of it requires a marketing degree or a massive social media following.

It requires the right framework, a coach who has actually done it, and the confidence to start acting like the CEO of your own business.

That's what Design Business Pro is built to give you.

I'm Mat Casner:

Your Web Design Business Coach

I'm the Person I Wish I'd Had Knew When I Was Starting Out.

I didn't start as a coach. I started as a graphic designer, then grew into a web designer.

For years I freelanced on the side while working full-time jobs — including a stretch at a large advertising agency in Kansas City where I was managing web and marketing projects for Fortune 500 clients.

Here's the thing that changed everything for me.

The agency was billing my work at $150 an hour. I was charging my own freelance clients $20 to $25 an hour for the same quality of work.

The same skills. The same output. A fraction of the price.

When that finally landed — when I really internalized what that gap meant — I stopped seeing myself as a commodity and started seeing myself as an asset. I raised my rates. I changed how I talked about my work. I changed who I worked with.

And my business changed completely.

I left my corporate cubicle more than 15 years ago and have been running my own full-time design and web agency — Redlogic Communications — ever since. I still take client work today. I'm not a guru who stopped designing a decade ago and now sells courses about it. I'm a practitioner who coaches because I know what works in the real world right now.

For the past decade I've worked with freelance designers all over the world — graphic designers, web designers, brand designers, and other creative professionals — helping them build businesses that are profitable, sustainable, and genuinely enjoyable to run.

My mission is simple: I want to help you own your unique talents, charge what you're worth, and build a business that actually supports your life.

Think like a creative. Act like a CEO.

That's what we do here.

"Before the 8 Weeks Were Over, I Had Made More Money Than I Had in the Entire Previous Year."

I want to tell you about Isaac.

Isaac is a writer and marketing consultant. Smart, talented, genuinely good at what he does.

In the summer of 2022, he sat down with his wife and told her he was done. Done trying to grow his business. Done with the struggle. Done with the dream. He was ready to quit.

That same week, a friend referred him to one of my summits. He almost didn't come.

But something made him give it one last shot.

Here's what Isaac told me afterward:

"There's a lot of gurus out there who are gonna tell you that with their training or course they're gonna turn your business around. But as soon as I started receiving communication from Mat, there was just something different. I could tell he was there to serve."

Isaac came to the summit. Then he enrolled in my 8-week program.

Before the eight weeks were over — before the course even finished — Isaac had made more money in his business than he had in the entire previous year.

The entire previous year.

Not because I handed him a magic formula. Not because I promised him overnight results.

Because we worked through three very specific things together: his mindset about himself and about money, how to package his services around what he actually loves to do, and how to price those packages so he was finally making a real profit.

Three things. And his business transformed.

I'm sharing Isaac's story because I know some of you reading this right now are exactly where he was in the summer of 2022.

Talented. Working hard. Doing everything you know how to do.

But something isn't clicking.

It can work. I've seen it too many times to think otherwise.

What Design Business Pro Actually Teaches You

Most design education teaches you how to design. Design Business Pro teaches you how to run a design business.

There's a difference — and it's the difference between a talented designer who struggles and a confident creative professional who thrives.

Here's what we work on together:

Clarity — Know Exactly What You Offer and Who You Serve Best

Most designers try to serve everyone and end up attracting the wrong clients at the wrong rates. We use a structured framework to help you identify the clients you serve best, the services you love delivering, and the positioning that makes you the obvious choice — not just another option.

Confidence — Charge What You're Worth Without Apologizing for It

Undercharging isn't a pricing problem. It's a confidence and mindset problem. We work through the beliefs that are keeping your rates low and replace them with a value-based pricing approach that reflects what your work actually delivers to a client's business.

Recurring Revenue — Build a Business That Pays You Beyond the First Project

One-time projects keep you on a feast-or-famine treadmill. We help you build recurring revenue through maintenance plans, retainers, and strategic upsells that turn a single client relationship into years of consistent income.

Sales Without the Sleaze — Close Clients Confidently and Authentically

You don't need to be pushy or manipulative to close a sale. You need to know how to have a real conversation about value. We teach you a sales approach that feels natural, builds trust, and converts the right clients — without ever feeling like you're performing.

From "I Was Seriously Considering Quitting" to a Full-Time Design Business She Loves

Sarah was a college instructor teaching graphic design when COVID hit and changed everything.

Fewer teaching jobs. Less respect for her expertise. Almost no control over her time. She felt like "just the help" rather than a valued professional.

When the pandemic forced a reset, a friend asked her to design a book cover — and something clicked. She already had the skills. She built a website and launched a freelance design business.

Then reality hit.

How much do I charge? Hourly or packages? What do I do when a client keeps changing their mind? What if they ask for a refund on work they already approved? How do I break out of feast or famine?

The questions piled up fast. The stress was real. She was seriously considering quitting and going back to a traditional job.

That's when she found Design Business Pro.

"Right away I was like — this is the resource I need. A friendly, encouraging person with a lot of real-world experience. I needed mentorship and practical advice."

In the time she spent working through the program, Sarah describes getting the equivalent of a mini business degree — comparable in practical value to the graduate degree she already held.

She learned how to price her work, package her services, set client expectations, and build a referral-based business.

The results? Her hourly earnings nearly tripled. She stopped wanting to quit. She built a steady flow of referral work. And she's now able to split her week between her design business and her passion for fine art — the exact life she set out to create.

"I had all the skills. It was inside me all along. Mat's encouragement and advice helped bring it out and made it possible for me to build a business that actually supports my life."

She's been running her business full-time for over two years now. She's not looking back.

What You Get Inside Design Business Pro

Design Business Pro combines structured training, live coaching, and a community of working designers — so you get the knowledge, the accountability, and the support to actually implement what you learn.

The Design Business Academy

An 8-week course built specifically for freelance graphic designers and web designers. We cover positioning, pricing, packaging, client management, sales, and recurring revenue — everything design school skipped. You work through it at your pace with lifetime access.

Monthly Group Coaching Calls

Live calls with Mat where you can bring your real business questions, deals you're trying to close, clients you're navigating, and pricing decisions you're wrestling with. Real answers for real situations.

Private Community

A private community of designers who are building serious businesses. Ask questions, share wins, get feedback on proposals, and stay accountable to your goals. No trolls. No fluff. Just working designers helping each other grow.

Guest Expert Trainings

Regular sessions with outside experts covering topics like SEO, content marketing, legal basics for freelancers, and more — so you're getting a well-rounded business education, not just a design education.

Backstage Pass — A Look Inside Mat's Agency

See how a real working design and web agency operates. Real processes, real client communication, real pricing decisions. Not theory. Not what worked in 2010. What works right now.

Access to the Full Training Vault

Every past training, every resource, every template — available the moment you join.

Is Design Business Pro Right for You?

This is for you if...

You're a freelance graphic designer, web designer, or creative professional who already has marketable skills but struggles to price them confidently.

You've been freelancing for at least a year and you're ready to stop treating your business like a side hustle and start running it like a CEO.

You're tired of undercharging, attracting the wrong clients, and trading hours for dollars with nothing left over.

You want a coach who has actually built and run a real design business — not just someone who teaches business theory.

You're willing to do the work. You're not looking for a magic shortcut. You're looking for the right framework, the right support, and the clarity to finally move forward.

This is NOT for you if...

You're looking for a get-rich-quick formula or overnight results.

You're brand new to design with no client experience yet — this program is built for designers who already have skills and need to monetize them better.

You're not willing to examine how you think about your own value. Mindset work is part of this program. If that's not something you're open to, this isn't the right fit.

You want someone to do the work for you. This is a coaching and education program — the results come from your implementation.

Frequently Asked Questions

Is Design Business Pro open right now?

Not at the moment — but doors will open again soon. Join the waitlist below and you'll be the first to know when enrollment opens. Waitlist members also get access to exclusive early-bird pricing.

I'm a graphic designer, not a web designer. Is this still for me?

Absolutely. While many of our strongest students are web designers, the frameworks we teach apply to any creative service business — brand designers, illustrators, print designers, and other creative professionals have all built better businesses through this program. If you sell a creative service, this was built for you.

How much does it cost?

Pricing is shared when enrollment opens. Waitlist members are always offered the best available rate. What we can tell you is that the program is priced to be a genuine investment — not a $27 PDF — because real transformation requires real commitment from both of us.

How much time does it take each week?

The 8-week Academy is designed to be completed in 2 to 3 hours per week. Coaching calls and community engagement are additional but optional. Most students find that the time they invest quickly pays for itself through better pricing and more efficient client management.

I've tried other courses and they didn't work. Why is this different?

Most design business courses are built by people who stopped doing the work years ago. Mat still runs an active design and web agency. The frameworks inside Design Business Pro are tested in the real market — not just in a classroom. And unlike self-paced courses you abandon by week two, the community and coaching structure keeps you accountable.

What if I join and it's not for me?

We offer a 30-day money-back guarantee. Use the training, show up for the calls, engage with the community, and implement what you learn. If you genuinely don't believe it's worth your investment at the end of 30 days, forward your receipt with the subject line "Not For Me" and we'll give you a full refund — no questions asked.

What if I join I'm not sure I'm ready. What's a good first step?and it's not for me?

Download the free 6-Figure D.E.S.I.G.N. Business Blueprint. It's a no-cost resource that walks you through the foundation of building a profitable design business. If it resonates, you'll know you're in the right place.

You Already Have What It Takes.
Let's Build the Business Around It.

Isaac was ready to quit. Sarah was ready to go back to a traditional job.

Neither of them had a skills problem.

They had a business problem — and they needed someone who had already solved it to show them how.

If you're reading this and something in you is saying yes, this is exactly where I am — trust that.

You don't need another year of undercharging. You don't need to figure this out alone. You need a proven framework, a coach who has been in the trenches, and a community of designers who are serious about building something real.

That's Design Business Pro.

Doors aren't open right now — but they will be. Join the waitlist below and be first in line when enrollment opens. Waitlist members get notified first and always receive the best available pricing.

Think like a creative. Act like a CEO.

— Mat Casner, Design Business Pro

Freelance CEO Mat Casner
The Freelance CEO Podcast with Mat Casner
Ep. 12. Defeating fear and procrastination (so you can take positive action)
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What if I told you that the biggest thing holding you back as a freelancer is not your skills or lack of experience? What if I told you that the key to being a successful freelancer and taking big steps in your business is easier than you think? Would you like to find out? All right, well stick around cuz I’m going to share with you how to take care of these two big things in our life called fear and procrastination.

So I wanna talk to you today about the things that keep us from moving forward.

We love to psych ourselves out and we love to tell ourselves all the nos and the reasons why we can’t move forward. So let’s just talk about that for a little bit, and I’m going to give you some tips to help you move forward and break free of fear and procrastination. So let’s just talk about fear. First of all. There are some things that naturally will cause us to fear. And I think as young business owners, I think as we’re navigating into, you know, some uncharted water, we automatically get the measuring stick out and we start sizing up ourself and we make all kinds of crazy comparisons. Okay? But here, first and foremost, let me just say that I feel like one of the things that keeps us held back is that we have this ideal in our mind that we feel like we have to achieve before we can move forward.

And I’m not saying that we shouldn’t have some standards and we shouldn’t have high expectations, but what I am saying is this, we shouldn’t let our own possible insecurities keep us from taking positive action. Now, I’m just gonna tell you a little real quick story. I’ve been a freelancer now for 15 years, full-time. I’ve been freelancing for close to 30, but full-time for 15 years. And, and I can tell you that there have been times in my life where I have not taken positive action because I’ve been afraid. And there have been several things that have kept me from, from moving forward. Number one is perfectionism. I am a creative. And so I’m acutely aware of details and little nuances and things like that.

And I always want things to be just right. And I think that there are a lot of people that fall into this category. However, I will say that one of the things that we don’t do is we don’t move forward because we feel like we haven’t measured up in practical terms. What that means is, is that we’re afraid to take a step because we’re afraid that what we’re going to give is not a hundred percent, or at least it’s not gonna be perceived as a hundred percent. And I can tell you that most of that thinking is, is our own self-doubt telling us that we’re not good enough. Now, that’s a very arbitrary voice, that voice inside our head. And fortunately we give it way too much attention. Rather, what we need to do is focus on not being perfect, but being excellent. Doing things with the high quality of excellence is what I feel like is what we need to strive for. Perfection is such a, is is such an unattainable reality, yet many of us hold this very high bar that we’ll never live up to. So perfectionism is one of those things that causes fear. What else causes fear? The fear of failure.

We understand that we’re, we’re doing business and we’re serving clients. And if we don’t do a good job, we’ll see that as a failure. And I can tell you that that has been impacted in my life. I have let that fear resonate in my head. However, I will say this, that over the years I have learned that when I take positive action and make a choice to do something,

there’s always going to be an outcome. And don’t look at it as, you know, success and failure. Look at it as if things go well, that’s a huge win, all right? If things don’t go so well, take it as a learning experience. Turn that negative into a positive. So when you make a choice, make a choice. To take positive action. But don’t look at as it, you could fail. Look it as you’re going to either win or you’re going to learn. And the more you learn, the more you can apply that to future decisions. And it’s just going to help you get better. But you never get a chance to learn if you don’t take the first step out of the gate.

So keep that in mind. It’s not about winning and losing, it’s not about failure and success. It’s about winning and learning. And if you look at it from that standpoint, you really can’t lose. So another thing that causes fear and procrastination is us, and this is gonna sound really odd, is the fear of success. Sometimes we are under the impression that if we have a success, what will we do with it? And that my friend is one that I’ve dealt with as well. I will tell you that there will be all kinds of self-sabotage that people will do to their businesses because they’re not afraid of failing, they’re afraid of succeeding, they’re afraid of taking their game to the next level. And that’s a very real fear too. But, so we’ve got these three things that could potentially be causing this inner turmoil. These, this fear could be perfectionism, it could be the fear of failure or the fear of success. So what I wanna do is I wanna show you here how did you can beat the fear and procrastination and move forward. Okay? So I want you to do a little exercise, all right? I want you to take out a sheet of paper. And on this sheet of paper, I just want you to start thinking about all of the projects that you have worked on over the years and the people that you’ve been able to serve. So this could be projects that you worked on in, in a full-time job. It could be in a part-time or temporary job.

It could be as a volunteer or maybe with a club or organization that you’re affiliated with. I want you to list down everything that you’ve ever been a part of, a project that you have been able to help with. And I want you to look at this list after you’ve made it. And I want you to be reminded of this, that you are capable of having a big impact in the lives and businesses and organizations of others.

And when you look back at what you’ve done in the past, that should be a huge green light for you to move forward. And there’s no reason why you can’t do it again and again. So lemme think about it this way. Another thing that keeps me held back is this fear of perfection. This high standard that I have. But when I shift my thinking to serving others with my skills and talents and experiences and passions, instead of me trying to hit this unattainable, imaginary mark, some great things can happen. So let’s think about it this way. Let’s say that you are walking down the street and there’s someone ahead of you that has their arms full of some groceries. Let’s say that that person trips or stumbles or loses their grip and their groceries tumble out of their arms onto the ground.

Now like me, you’re probably, your first reaction is this person needs some help. And so what do you do? You jump in and you start helping them. You start picking up the groceries that are on, on the ground, and you start putting them back in the sack, and you help this person who desperately needs some help. In that moment, did you stop to think what your, what your technique was gonna be like, how you were gonna approach this person, how you were going to, if they were gonna judge you in the way that you put the groceries back in the sack, were you thinking about how they were going to judge your timeliness or the speed in which you came to help?

Absolutely not. This person was grateful that you saw a need that they had and you jumped in and you were able to help them meet their need. Guys, let’s think about our clients that way. Let’s think about our clients as people with problems, people with problems that they can’t solve on their own, and people that have problems that need our help.

So let’s let that spirit of service, that spirit of serving, be our motivator. Okay, let’s let the fact that we have helped many people in the past and we can help many people in the future. And when we find someone that needs our help, we jump in and we help them and we learn along the way. We use these experiences to get better.

When you’re able to help someone and help them get through their crisis, get through their problem, or help them reach their goals or get the results that they want, they’re gonna be happy. They’re gonna be so glad that you were around to help them solve their problem. And guess what guys? That’s when people are not afraid to pay good money for people that can come help solve their problems.

What happens when you’re stuck and you’re procrastinating? So procrastinating comes a lot of times because of this fear that we have. Fear of not getting it right, fear of of failure, fear of success. But you know, what happens is we find ourselves stuck in neutral. And this procrastination can sometimes come from what I like to call analysis paralysis. We overthink things, we try to, you know, conceive every po possible nuance, every possible scenario. And it’s just not possible. It’s not possible for us to guess and predict everything that is going to happen in a scenario. So what we’re going to do is we’re going to get used to taking positive action. We’re gonna do a few things each week, each day they’re gonna help move our business forward.

They’re gonna be imperfect actions. They’re not going to be the the most thought out things that we can do, but they are gonna be positive moments. And I want you to imagine this. I want you to imagine yourself standing by a, a pool of water and you have in your hand some little pebbles. Now, these little pebbles represent little daily tasks, little things that you can do. Not big projects, not big initiatives, just little things. Maybe writing a Facebook post and talking about a problem that you can solve for your, your ideal client. Or maybe it’s getting on your website and adding a, a new thought or a new blog that’s answering questions that your customers might face. Whatever little task that can be, okay, that’s like taking a little pebble, tossing it into the body of water and watching the ripples expand from where that pebble landed. You see, when you take positive action and you create those ripples, those ripples continue to move on and on and on past the point where you just dropped them in the water. And those ripples are so powerful and can be so impactful from that one little positive action that you’ve taken.

I can tell you that I’ve made posts on my Facebook page that I didn’t realize what I was, you know, the, the kind of impact I was having until maybe a week or two later when someone contacted me and said, Hey, I’m reaching out to you because I saw something you posted a couple weeks ago on your Facebook page. And it just really got me thinking.

And I knew that if I had, if I had this problem and wanted to get solved, I wanted to come talk to you because it sounds like you know what you’re talking about. And see, there was that little ripple that came back to me. I called an echo. And when you get those echoes, it’s incredibly motivating because you see that when you throw those little pebbles in the water, you see the ripples that start happening and you don’t know where those ripples end up, but someone sees them, someone reacts to them, and then ultimately comes back. And you get to have the benefit of all of these little ripples that you’ve, you’ve created by throwing your little pebbles each day, throw a pebble in the water and let the ripples go out.

But think about the opposite. You’ve got all these pebbles in your hand and you never toss them in the water. You never let them go because of fear. You’re afraid that someone might see it and someone might judge. Someone might actually take you up on your idea and hire you. It’s okay. It’s okay. Just one little pebble. Toss it out there and let that start to work over time.

Do it every day. Build a habit of taking small positive action on a daily basis. You’ll find out that you’ll get confidence and you’ll learn as you go. I say this a lot of times, you can’t steer a parked car, you can’t take your business forward if you’re stuck in neutral. You really have to be moving forward. And it doesn’t have to be moving forward fast, just one pebble a day. Just one pebble a day helps you move forward slowly and you can start to correct as you get wins. And as you learn, as you get wins, and as you learn, you start to correct and you start to learn and you get better and it helps you find greater success. You don’t have to get it right, you just have to get it going. You don’t have to get it right, you just have to get it going. Take in perfect action today and you’re going to win and you’re going to learn. And that’s a part of business, that’s a part of life. We win and we learn and we get better. So let’s not compare what we are with some immeasurable impossible standard.

Let’s just get a little bit better today than we were yesterday, and let that be good enough.