You Have the Skills. It's Time to Build the Business That Pays You for Them.

Design Business Pro is a graphic design and web design business coaching program for freelance designers who are done undercharging, done overworking, and ready to finally build a profitable business with confidence.

You didn't get into design to struggle. But somewhere between your first client and right now, the business side of freelancing got complicated — and nobody taught you how to handle it.

That's exactly what we fix here.

You're Good at Design. So Why Does the Business Feel So Hard?

You have real skills. Clients have told you your work is excellent. You get referrals. You stay late to get projects right.

And yet.

You're still quoting rates you're embarrassed by. You're still saying yes to clients who drain you. You're still trading hours for dollars and wondering why the math never quite works out.

You've Googled "how to charge more for web design." You've watched the YouTube videos. You've read the blog posts.

But nothing has actually changed.

Here's what nobody tells you: the gap between where you are and where you want to be isn't a design skills problem. It's a confidence problem. A clarity problem. A positioning problem.

And those are exactly the problems a good graphic design and web design business coach actually solves.

The Designers Who Thrive Aren't More Talented Than You.

They Think Differently About Their Business.

The designers charging $5,000 for a website — while you charge $800 for the same scope — aren't better designers.

They've just figured out three things you haven't been taught yet.

They know exactly who they serve best and how to position themselves as the obvious choice for that client.

They know how to price based on the value they create — not the hours they log.

And they know how to build a client relationship that generates recurring revenue long after the first project ends.

None of this is complicated. None of it requires a marketing degree or a massive social media following.

It requires the right framework, a coach who has actually done it, and the confidence to start acting like the CEO of your own business.

That's what Design Business Pro is built to give you.

I'm Mat Casner:

Your Web Design Business Coach

I'm the Person I Wish I'd Had Knew When I Was Starting Out.

I didn't start as a coach. I started as a graphic designer, then grew into a web designer.

For years I freelanced on the side while working full-time jobs — including a stretch at a large advertising agency in Kansas City where I was managing web and marketing projects for Fortune 500 clients.

Here's the thing that changed everything for me.

The agency was billing my work at $150 an hour. I was charging my own freelance clients $20 to $25 an hour for the same quality of work.

The same skills. The same output. A fraction of the price.

When that finally landed — when I really internalized what that gap meant — I stopped seeing myself as a commodity and started seeing myself as an asset. I raised my rates. I changed how I talked about my work. I changed who I worked with.

And my business changed completely.

I left my corporate cubicle more than 15 years ago and have been running my own full-time design and web agency — Redlogic Communications — ever since. I still take client work today. I'm not a guru who stopped designing a decade ago and now sells courses about it. I'm a practitioner who coaches because I know what works in the real world right now.

For the past decade I've worked with freelance designers all over the world — graphic designers, web designers, brand designers, and other creative professionals — helping them build businesses that are profitable, sustainable, and genuinely enjoyable to run.

My mission is simple: I want to help you own your unique talents, charge what you're worth, and build a business that actually supports your life.

Think like a creative. Act like a CEO.

That's what we do here.

"Before the 8 Weeks Were Over, I Had Made More Money Than I Had in the Entire Previous Year."

I want to tell you about Isaac.

Isaac is a writer and marketing consultant. Smart, talented, genuinely good at what he does.

In the summer of 2022, he sat down with his wife and told her he was done. Done trying to grow his business. Done with the struggle. Done with the dream. He was ready to quit.

That same week, a friend referred him to one of my summits. He almost didn't come.

But something made him give it one last shot.

Here's what Isaac told me afterward:

"There's a lot of gurus out there who are gonna tell you that with their training or course they're gonna turn your business around. But as soon as I started receiving communication from Mat, there was just something different. I could tell he was there to serve."

Isaac came to the summit. Then he enrolled in my 8-week program.

Before the eight weeks were over — before the course even finished — Isaac had made more money in his business than he had in the entire previous year.

The entire previous year.

Not because I handed him a magic formula. Not because I promised him overnight results.

Because we worked through three very specific things together: his mindset about himself and about money, how to package his services around what he actually loves to do, and how to price those packages so he was finally making a real profit.

Three things. And his business transformed.

I'm sharing Isaac's story because I know some of you reading this right now are exactly where he was in the summer of 2022.

Talented. Working hard. Doing everything you know how to do.

But something isn't clicking.

It can work. I've seen it too many times to think otherwise.

What Design Business Pro Actually Teaches You

Most design education teaches you how to design. Design Business Pro teaches you how to run a design business.

There's a difference — and it's the difference between a talented designer who struggles and a confident creative professional who thrives.

Here's what we work on together:

Clarity — Know Exactly What You Offer and Who You Serve Best

Most designers try to serve everyone and end up attracting the wrong clients at the wrong rates. We use a structured framework to help you identify the clients you serve best, the services you love delivering, and the positioning that makes you the obvious choice — not just another option.

Confidence — Charge What You're Worth Without Apologizing for It

Undercharging isn't a pricing problem. It's a confidence and mindset problem. We work through the beliefs that are keeping your rates low and replace them with a value-based pricing approach that reflects what your work actually delivers to a client's business.

Recurring Revenue — Build a Business That Pays You Beyond the First Project

One-time projects keep you on a feast-or-famine treadmill. We help you build recurring revenue through maintenance plans, retainers, and strategic upsells that turn a single client relationship into years of consistent income.

Sales Without the Sleaze — Close Clients Confidently and Authentically

You don't need to be pushy or manipulative to close a sale. You need to know how to have a real conversation about value. We teach you a sales approach that feels natural, builds trust, and converts the right clients — without ever feeling like you're performing.

From "I Was Seriously Considering Quitting" to a Full-Time Design Business She Loves

Sarah was a college instructor teaching graphic design when COVID hit and changed everything.

Fewer teaching jobs. Less respect for her expertise. Almost no control over her time. She felt like "just the help" rather than a valued professional.

When the pandemic forced a reset, a friend asked her to design a book cover — and something clicked. She already had the skills. She built a website and launched a freelance design business.

Then reality hit.

How much do I charge? Hourly or packages? What do I do when a client keeps changing their mind? What if they ask for a refund on work they already approved? How do I break out of feast or famine?

The questions piled up fast. The stress was real. She was seriously considering quitting and going back to a traditional job.

That's when she found Design Business Pro.

"Right away I was like — this is the resource I need. A friendly, encouraging person with a lot of real-world experience. I needed mentorship and practical advice."

In the time she spent working through the program, Sarah describes getting the equivalent of a mini business degree — comparable in practical value to the graduate degree she already held.

She learned how to price her work, package her services, set client expectations, and build a referral-based business.

The results? Her hourly earnings nearly tripled. She stopped wanting to quit. She built a steady flow of referral work. And she's now able to split her week between her design business and her passion for fine art — the exact life she set out to create.

"I had all the skills. It was inside me all along. Mat's encouragement and advice helped bring it out and made it possible for me to build a business that actually supports my life."

She's been running her business full-time for over two years now. She's not looking back.

What You Get Inside Design Business Pro

Design Business Pro combines structured training, live coaching, and a community of working designers — so you get the knowledge, the accountability, and the support to actually implement what you learn.

The Design Business Academy

An 8-week course built specifically for freelance graphic designers and web designers. We cover positioning, pricing, packaging, client management, sales, and recurring revenue — everything design school skipped. You work through it at your pace with lifetime access.

Monthly Group Coaching Calls

Live calls with Mat where you can bring your real business questions, deals you're trying to close, clients you're navigating, and pricing decisions you're wrestling with. Real answers for real situations.

Private Community

A private community of designers who are building serious businesses. Ask questions, share wins, get feedback on proposals, and stay accountable to your goals. No trolls. No fluff. Just working designers helping each other grow.

Guest Expert Trainings

Regular sessions with outside experts covering topics like SEO, content marketing, legal basics for freelancers, and more — so you're getting a well-rounded business education, not just a design education.

Backstage Pass — A Look Inside Mat's Agency

See how a real working design and web agency operates. Real processes, real client communication, real pricing decisions. Not theory. Not what worked in 2010. What works right now.

Access to the Full Training Vault

Every past training, every resource, every template — available the moment you join.

Is Design Business Pro Right for You?

This is for you if...

You're a freelance graphic designer, web designer, or creative professional who already has marketable skills but struggles to price them confidently.

You've been freelancing for at least a year and you're ready to stop treating your business like a side hustle and start running it like a CEO.

You're tired of undercharging, attracting the wrong clients, and trading hours for dollars with nothing left over.

You want a coach who has actually built and run a real design business — not just someone who teaches business theory.

You're willing to do the work. You're not looking for a magic shortcut. You're looking for the right framework, the right support, and the clarity to finally move forward.

This is NOT for you if...

You're looking for a get-rich-quick formula or overnight results.

You're brand new to design with no client experience yet — this program is built for designers who already have skills and need to monetize them better.

You're not willing to examine how you think about your own value. Mindset work is part of this program. If that's not something you're open to, this isn't the right fit.

You want someone to do the work for you. This is a coaching and education program — the results come from your implementation.

Frequently Asked Questions

Is Design Business Pro open right now?

Not at the moment — but doors will open again soon. Join the waitlist below and you'll be the first to know when enrollment opens. Waitlist members also get access to exclusive early-bird pricing.

I'm a graphic designer, not a web designer. Is this still for me?

Absolutely. While many of our strongest students are web designers, the frameworks we teach apply to any creative service business — brand designers, illustrators, print designers, and other creative professionals have all built better businesses through this program. If you sell a creative service, this was built for you.

How much does it cost?

Pricing is shared when enrollment opens. Waitlist members are always offered the best available rate. What we can tell you is that the program is priced to be a genuine investment — not a $27 PDF — because real transformation requires real commitment from both of us.

How much time does it take each week?

The 8-week Academy is designed to be completed in 2 to 3 hours per week. Coaching calls and community engagement are additional but optional. Most students find that the time they invest quickly pays for itself through better pricing and more efficient client management.

I've tried other courses and they didn't work. Why is this different?

Most design business courses are built by people who stopped doing the work years ago. Mat still runs an active design and web agency. The frameworks inside Design Business Pro are tested in the real market — not just in a classroom. And unlike self-paced courses you abandon by week two, the community and coaching structure keeps you accountable.

What if I join and it's not for me?

We offer a 30-day money-back guarantee. Use the training, show up for the calls, engage with the community, and implement what you learn. If you genuinely don't believe it's worth your investment at the end of 30 days, forward your receipt with the subject line "Not For Me" and we'll give you a full refund — no questions asked.

What if I join I'm not sure I'm ready. What's a good first step?and it's not for me?

Download the free 6-Figure D.E.S.I.G.N. Business Blueprint. It's a no-cost resource that walks you through the foundation of building a profitable design business. If it resonates, you'll know you're in the right place.

You Already Have What It Takes.
Let's Build the Business Around It.

Isaac was ready to quit. Sarah was ready to go back to a traditional job.

Neither of them had a skills problem.

They had a business problem — and they needed someone who had already solved it to show them how.

If you're reading this and something in you is saying yes, this is exactly where I am — trust that.

You don't need another year of undercharging. You don't need to figure this out alone. You need a proven framework, a coach who has been in the trenches, and a community of designers who are serious about building something real.

That's Design Business Pro.

Doors aren't open right now — but they will be. Join the waitlist below and be first in line when enrollment opens. Waitlist members get notified first and always receive the best available pricing.

Think like a creative. Act like a CEO.

— Mat Casner, Design Business Pro

Freelance CEO podcast
The Freelance CEO Podcast with Mat Casner
Ep. 10. How to Make Risky Decisions as a Freelancer With Confidence
Loading
/

Have you ever laid awake at night with a difficult decision to make, do risky decisions, make you afraid to move forward? Listen, being a freelancer is a risky business and it’s full of decisions that involve risk, but you don’t have to live in fear. It is possible to know how to make risky decisions with confidence so that you can step into new and exciting realities.

So how do you know if you should stop or you should go, you making risky decisions is kind of a part of life. But when we, we think about our freelance businesses, seems like a lot of times we are gun shy. It seems like we’re afraid to move forward. We’re afraid to take possible action because of unintended bad consequences.

We get paralyzed by fear and we get stuck in neutral and we are afraid to move forward. And I get that. It’s totally understandable. And fear is not a bad thing. And I’m going to talk about that here in a little bit, because fear is actually a, a very important defense mechanism that’s built into us. However, sometimes I feel like as individuals, even myself included, if I allow myself to be, you know, muscle around by fear, then perhaps what might be a good opportunity I might, you know, I might hesitate on because I haven’t really properly assessed the risk and how that potential risk could be a potential benefit for me. I can tell you that over the years that there have been lots of risks that I have not taken.

And I think for the, a lot of the right reasons, however, I can also say that there were a lot of risks I didn’t take. And it was simply because I didn’t want to, to lose. I didn’t want to fail. And those decisions actually probably cost me more than, than, than not taking the risk itself. So there are lots of lessons to learn, and this is no way a black and white sort of a thing. But I feel like if we, the skills to make educated decisions, when there is risk involved, then we can in essence move forward and, and move into these new and exciting areas that will potentially open up new opportunities for us, if we’re not afraid to move forward, even with a little risk.

So what I want to do is I want to share with you three things that I’ve done in my own life over the past 20 years, when I am faced with a risky decision, what do I do and how do I move forward with that decision?

So step number one is always assess the risk.

I mentioned before that fear is a natural and healthy defense mechanism.

It’s there to protect us from danger. We should listen to it and heat it, but listen to me here. We don’t have to be intimidated by it.

I think there are two types of risk. There is good risk and there’s bad risk.

Bad risk to me is almost always harmful and there’s very rarely an upside.

I might even call bad risk a lot like foolishness.

I really can’t think of a good example where anyone would have a consistent, positive outcome by taking a bad risk.

They, they end up badly most of the time.

So being able to identify a bad risk is a really good thing. Now on the other side, a good risk

Is a risk that carries potentially good rewards.

But it’s not without risk.

Here’s a great example. Getting my driver’s license as a teenager is an example of a good risk that I took.

Getting into a car, and this is the same for anyone.

Getting into a car, carries with it, a very real and present set of risks, not just to ourselves, but to those that are on the street with us. Every time I get in the car, I do my best to manage the risk as best I can to keep myself and the others on the road as safe as possible.

And I have to trust that the others are doing the same.

So there’s risks there, but here’s the thing. The real benefit of being able to drive a car is that I’m able to travel easily and I can do things that would not be possible without motorized transportation. So there’s a big upside to being able to drive a car, good risk, right. Throughout our life. We are constantly assessing risk and we’re making choices based on their assessments.

So number one, assess the risk, know what risk you’re looking at and if it’s good or if it’s bad.

So step number two, don’t be afraid of failing.

Sometimes I see this in my own life as being the criteria that kept me from taking a risk.

I was afraid to fail. I’m a perfectionist at heart, and I kind of liked to make sure that every duck is in a row and I want to do something really, really well. But here’s the deal guys. Every time we do something new, we’re doing it for the first time. And I can tell you that I rarely do something on the first time with excellence.

Usually I’m trying something new and I’m learning from it.

The faster you can get past that first time, the sooner that you can learn, grow, and improve mistakes are just a part of learning.

The brightest minds on our planet didn’t reach their greatest achievements. The first round out of the gate.

It took time sometimes years or decades of trying and learning before they reached their pinnacle achievement.

We’re the same way, guys. We shouldn’t let the fear of failure. Stop us from doing something new.

We can’t let mistakes hold us back. When you fail, you either win or you learn.

There’s really no downside.

So don’t let the fear of failing. Keep you from trying something that might seem risky.

With there’s an opportunity to fail. Take it as an opportunity to learn.

Now step number three.

This is the process that I follow when making risky decision decisions with confidence in my own life.

Here’s how I do it.

Step number one, I determine the worst case scenario for this decision. So I look at the risk. I look at the opportunity and I ask myself, if this thing goes entirely south, how far south does it go? What are the real implications? What are the real consequences? What’s the reality.

What really happens?

Now again, that’s healthy. I think if we look at a situation and we can determine that if I make this decision, here’s the worst possible thing that could happen.

When I get in my car, what’s the worst possible thing that could happen? Well, I could get in a crash and I could die.

I could get in a crash and I could kill someone else. Those are real risks. Those are real outcomes that could happen. It could happen to any one of us, but I don’t let that decision stop me from getting in my car and going places.

There’s a bit of that risk that I’m assuming. All right, that could happen.

If something happens, I’m in a wreck. Well, I’m probably going to go to the hospital or I’ll have to call the police, or I’ll have to call my insurance agent or whatever the case might be.

There there’s a real, there’s a real, a reality that could happen by taking a risk. Our, our, our lives are no different.

When it comes to freelancing. When you take a job with a client, you’re putting yourself out there, you’re serving that client and hoping that you can do the best job possible.

You hope for the best outcome, but maybe it doesn’t turn out well.

Maybe, maybe the job doesn’t go. Well, I’ve had plenty of those in my life.

What are you going to do? Well, you’re going to learn from the experience. You’re going to take what you’ve learned, the things that didn’t work in that experience, you’re going to correct them. You’re going to make them better. You’re going to figure out what it is that you did wrong. And you’re going to make sure that you don’t do that again.

So that the next time you have a chance to serve a client, you don’t make that mistake.

So there’s nothing there’s nothing wrong with, with, you know, taking a risk, as long as you know, what the worst case scenario might be. Now, step number two, after you determine what the worst case scenario would be, you need to plan a course of action. That would be your response in case of the worst case scenario. A

So let me just, just an example here. When I went freelance full-time was 15 years ago and I had the opportunity and I had a decision to make, did I step away from my salary job that was paying me consistently week after week, month after month in exchange for a job where I was basically in the driver’s seat.

And, and back in those days, I didn’t have any guaranteed. I had no assurance that freelancing was going to be something that I could do full time. I just had an idea and I knew that there was a chance that I could make it work.

So in my mind, I had to make a decision. Is this something that I move forward with or not? So in my mind, I determined that the worst case scenario is that after three months, which is how much money I had in the bank to sustain me and my family, I would take an ad valuate my situation after a three month period.

And before I bled the bank account dry and make a decision. If I thought this would continue to work, or if I was going to have to go find the other job, the worst case scenario was I wasn’t able to continue to bring the income in.

The plan of action that I came up with was I go out and find another job.

I go work for somebody else again.

I’ve done that before. I know how to do it. I could do it again. If I had to. All right, that’s the course of action that I had for making the decision to become a full-time freelancer.

So for whatever risk that you’re assessing, take a look at the worst case scenario and plan, of course of action. What are you going to do if it comes to it?

We never hope for a worst case scenario, but if you plan for it, you have a recourse.

You have something that, you know, you can do if you get into that situation.

So step number three is you look at your course of action and you determine in yourself if you can live with yourself and be at peace with that plan of action.

I had to look at my course of action in becoming a full-time freelancer. And I said to myself, listen, if I don’t make it as a full-time freelancer, I will go back and I will find a new job. And I had to in my own mind and heart, be at peace with that decision.

To know in my mind that if things didn’t go well and things didn’t work out, like I’d hope they would, that I could go back out and find another job. Doesn’t mean I would quit freelancing. It would just meant that I was going to have to go back and find another income. So when I got to the point in my own mind that I felt comfortable with that decision, then I felt free to move forward and become a full-time freelancer.

I had enough things figured out there were a few things that I didn’t know, but I knew if things didn’t work out, like I planned, I had recourse. I had a plan of action that I could enact and I could get back on track.

So once I made that decision, I was able to move forward and start freelancing with confidence, knowing that if things didn’t work out, I had a fallback. I had a plan.

So that helped me and has always helped me when making a risky decision to follow those, that process.

Number one, assess the risk. Find out if it’s a good or bad risk. Number two, don’t be afraid to fail because when you fail, you either win or you learn. And number three, follow the process for making the decision by number one, determining the worst case scenario, determine how bad it could ultimately be.

Number two, plan, a course of action, just in case the, the, the worst case scenario happens. I contingency plan. And then number three, see if you feel at peace with your contingency plan, if you’ve have a piece that you can enact in the contingency plan and be okay, then you have a green light to move forward.

Hey, I hope this was helpful for you. Like I said, it’s not black and white. We have to make our own decisions and everything basically ends up resting on our own shoulders.

But I feel like if we have a process and can be wise with the decisions that we make, we can make decisions that will help us move forward and take advantage of opportunities that are in front of us.

God bless.