You Have the Skills. It's Time to Build the Business That Pays You for Them.

Design Business Pro is a graphic design and web design business coaching program for freelance designers who are done undercharging, done overworking, and ready to finally build a profitable business with confidence.

You didn't get into design to struggle. But somewhere between your first client and right now, the business side of freelancing got complicated — and nobody taught you how to handle it.

That's exactly what we fix here.

You're Good at Design. So Why Does the Business Feel So Hard?

You have real skills. Clients have told you your work is excellent. You get referrals. You stay late to get projects right.

And yet.

You're still quoting rates you're embarrassed by. You're still saying yes to clients who drain you. You're still trading hours for dollars and wondering why the math never quite works out.

You've Googled "how to charge more for web design." You've watched the YouTube videos. You've read the blog posts.

But nothing has actually changed.

Here's what nobody tells you: the gap between where you are and where you want to be isn't a design skills problem. It's a confidence problem. A clarity problem. A positioning problem.

And those are exactly the problems a good graphic design and web design business coach actually solves.

The Designers Who Thrive Aren't More Talented Than You.

They Think Differently About Their Business.

The designers charging $5,000 for a website — while you charge $800 for the same scope — aren't better designers.

They've just figured out three things you haven't been taught yet.

They know exactly who they serve best and how to position themselves as the obvious choice for that client.

They know how to price based on the value they create — not the hours they log.

And they know how to build a client relationship that generates recurring revenue long after the first project ends.

None of this is complicated. None of it requires a marketing degree or a massive social media following.

It requires the right framework, a coach who has actually done it, and the confidence to start acting like the CEO of your own business.

That's what Design Business Pro is built to give you.

I'm Mat Casner:

Your Web Design Business Coach

I'm the Person I Wish I'd Had Knew When I Was Starting Out.

I didn't start as a coach. I started as a graphic designer, then grew into a web designer.

For years I freelanced on the side while working full-time jobs — including a stretch at a large advertising agency in Kansas City where I was managing web and marketing projects for Fortune 500 clients.

Here's the thing that changed everything for me.

The agency was billing my work at $150 an hour. I was charging my own freelance clients $20 to $25 an hour for the same quality of work.

The same skills. The same output. A fraction of the price.

When that finally landed — when I really internalized what that gap meant — I stopped seeing myself as a commodity and started seeing myself as an asset. I raised my rates. I changed how I talked about my work. I changed who I worked with.

And my business changed completely.

I left my corporate cubicle more than 15 years ago and have been running my own full-time design and web agency — Redlogic Communications — ever since. I still take client work today. I'm not a guru who stopped designing a decade ago and now sells courses about it. I'm a practitioner who coaches because I know what works in the real world right now.

For the past decade I've worked with freelance designers all over the world — graphic designers, web designers, brand designers, and other creative professionals — helping them build businesses that are profitable, sustainable, and genuinely enjoyable to run.

My mission is simple: I want to help you own your unique talents, charge what you're worth, and build a business that actually supports your life.

Think like a creative. Act like a CEO.

That's what we do here.

"Before the 8 Weeks Were Over, I Had Made More Money Than I Had in the Entire Previous Year."

I want to tell you about Isaac.

Isaac is a writer and marketing consultant. Smart, talented, genuinely good at what he does.

In the summer of 2022, he sat down with his wife and told her he was done. Done trying to grow his business. Done with the struggle. Done with the dream. He was ready to quit.

That same week, a friend referred him to one of my summits. He almost didn't come.

But something made him give it one last shot.

Here's what Isaac told me afterward:

"There's a lot of gurus out there who are gonna tell you that with their training or course they're gonna turn your business around. But as soon as I started receiving communication from Mat, there was just something different. I could tell he was there to serve."

Isaac came to the summit. Then he enrolled in my 8-week program.

Before the eight weeks were over — before the course even finished — Isaac had made more money in his business than he had in the entire previous year.

The entire previous year.

Not because I handed him a magic formula. Not because I promised him overnight results.

Because we worked through three very specific things together: his mindset about himself and about money, how to package his services around what he actually loves to do, and how to price those packages so he was finally making a real profit.

Three things. And his business transformed.

I'm sharing Isaac's story because I know some of you reading this right now are exactly where he was in the summer of 2022.

Talented. Working hard. Doing everything you know how to do.

But something isn't clicking.

It can work. I've seen it too many times to think otherwise.

What Design Business Pro Actually Teaches You

Most design education teaches you how to design. Design Business Pro teaches you how to run a design business.

There's a difference — and it's the difference between a talented designer who struggles and a confident creative professional who thrives.

Here's what we work on together:

Clarity — Know Exactly What You Offer and Who You Serve Best

Most designers try to serve everyone and end up attracting the wrong clients at the wrong rates. We use a structured framework to help you identify the clients you serve best, the services you love delivering, and the positioning that makes you the obvious choice — not just another option.

Confidence — Charge What You're Worth Without Apologizing for It

Undercharging isn't a pricing problem. It's a confidence and mindset problem. We work through the beliefs that are keeping your rates low and replace them with a value-based pricing approach that reflects what your work actually delivers to a client's business.

Recurring Revenue — Build a Business That Pays You Beyond the First Project

One-time projects keep you on a feast-or-famine treadmill. We help you build recurring revenue through maintenance plans, retainers, and strategic upsells that turn a single client relationship into years of consistent income.

Sales Without the Sleaze — Close Clients Confidently and Authentically

You don't need to be pushy or manipulative to close a sale. You need to know how to have a real conversation about value. We teach you a sales approach that feels natural, builds trust, and converts the right clients — without ever feeling like you're performing.

From "I Was Seriously Considering Quitting" to a Full-Time Design Business She Loves

Sarah was a college instructor teaching graphic design when COVID hit and changed everything.

Fewer teaching jobs. Less respect for her expertise. Almost no control over her time. She felt like "just the help" rather than a valued professional.

When the pandemic forced a reset, a friend asked her to design a book cover — and something clicked. She already had the skills. She built a website and launched a freelance design business.

Then reality hit.

How much do I charge? Hourly or packages? What do I do when a client keeps changing their mind? What if they ask for a refund on work they already approved? How do I break out of feast or famine?

The questions piled up fast. The stress was real. She was seriously considering quitting and going back to a traditional job.

That's when she found Design Business Pro.

"Right away I was like — this is the resource I need. A friendly, encouraging person with a lot of real-world experience. I needed mentorship and practical advice."

In the time she spent working through the program, Sarah describes getting the equivalent of a mini business degree — comparable in practical value to the graduate degree she already held.

She learned how to price her work, package her services, set client expectations, and build a referral-based business.

The results? Her hourly earnings nearly tripled. She stopped wanting to quit. She built a steady flow of referral work. And she's now able to split her week between her design business and her passion for fine art — the exact life she set out to create.

"I had all the skills. It was inside me all along. Mat's encouragement and advice helped bring it out and made it possible for me to build a business that actually supports my life."

She's been running her business full-time for over two years now. She's not looking back.

What You Get Inside Design Business Pro

Design Business Pro combines structured training, live coaching, and a community of working designers — so you get the knowledge, the accountability, and the support to actually implement what you learn.

The Design Business Academy

An 8-week course built specifically for freelance graphic designers and web designers. We cover positioning, pricing, packaging, client management, sales, and recurring revenue — everything design school skipped. You work through it at your pace with lifetime access.

Monthly Group Coaching Calls

Live calls with Mat where you can bring your real business questions, deals you're trying to close, clients you're navigating, and pricing decisions you're wrestling with. Real answers for real situations.

Private Community

A private community of designers who are building serious businesses. Ask questions, share wins, get feedback on proposals, and stay accountable to your goals. No trolls. No fluff. Just working designers helping each other grow.

Guest Expert Trainings

Regular sessions with outside experts covering topics like SEO, content marketing, legal basics for freelancers, and more — so you're getting a well-rounded business education, not just a design education.

Backstage Pass — A Look Inside Mat's Agency

See how a real working design and web agency operates. Real processes, real client communication, real pricing decisions. Not theory. Not what worked in 2010. What works right now.

Access to the Full Training Vault

Every past training, every resource, every template — available the moment you join.

Is Design Business Pro Right for You?

This is for you if...

You're a freelance graphic designer, web designer, or creative professional who already has marketable skills but struggles to price them confidently.

You've been freelancing for at least a year and you're ready to stop treating your business like a side hustle and start running it like a CEO.

You're tired of undercharging, attracting the wrong clients, and trading hours for dollars with nothing left over.

You want a coach who has actually built and run a real design business — not just someone who teaches business theory.

You're willing to do the work. You're not looking for a magic shortcut. You're looking for the right framework, the right support, and the clarity to finally move forward.

This is NOT for you if...

You're looking for a get-rich-quick formula or overnight results.

You're brand new to design with no client experience yet — this program is built for designers who already have skills and need to monetize them better.

You're not willing to examine how you think about your own value. Mindset work is part of this program. If that's not something you're open to, this isn't the right fit.

You want someone to do the work for you. This is a coaching and education program — the results come from your implementation.

Frequently Asked Questions

Is Design Business Pro open right now?

Not at the moment — but doors will open again soon. Join the waitlist below and you'll be the first to know when enrollment opens. Waitlist members also get access to exclusive early-bird pricing.

I'm a graphic designer, not a web designer. Is this still for me?

Absolutely. While many of our strongest students are web designers, the frameworks we teach apply to any creative service business — brand designers, illustrators, print designers, and other creative professionals have all built better businesses through this program. If you sell a creative service, this was built for you.

How much does it cost?

Pricing is shared when enrollment opens. Waitlist members are always offered the best available rate. What we can tell you is that the program is priced to be a genuine investment — not a $27 PDF — because real transformation requires real commitment from both of us.

How much time does it take each week?

The 8-week Academy is designed to be completed in 2 to 3 hours per week. Coaching calls and community engagement are additional but optional. Most students find that the time they invest quickly pays for itself through better pricing and more efficient client management.

I've tried other courses and they didn't work. Why is this different?

Most design business courses are built by people who stopped doing the work years ago. Mat still runs an active design and web agency. The frameworks inside Design Business Pro are tested in the real market — not just in a classroom. And unlike self-paced courses you abandon by week two, the community and coaching structure keeps you accountable.

What if I join and it's not for me?

We offer a 30-day money-back guarantee. Use the training, show up for the calls, engage with the community, and implement what you learn. If you genuinely don't believe it's worth your investment at the end of 30 days, forward your receipt with the subject line "Not For Me" and we'll give you a full refund — no questions asked.

What if I join I'm not sure I'm ready. What's a good first step?and it's not for me?

Download the free 6-Figure D.E.S.I.G.N. Business Blueprint. It's a no-cost resource that walks you through the foundation of building a profitable design business. If it resonates, you'll know you're in the right place.

You Already Have What It Takes.
Let's Build the Business Around It.

Isaac was ready to quit. Sarah was ready to go back to a traditional job.

Neither of them had a skills problem.

They had a business problem — and they needed someone who had already solved it to show them how.

If you're reading this and something in you is saying yes, this is exactly where I am — trust that.

You don't need another year of undercharging. You don't need to figure this out alone. You need a proven framework, a coach who has been in the trenches, and a community of designers who are serious about building something real.

That's Design Business Pro.

Doors aren't open right now — but they will be. Join the waitlist below and be first in line when enrollment opens. Waitlist members get notified first and always receive the best available pricing.

Think like a creative. Act like a CEO.

— Mat Casner, Design Business Pro

The Freelance CEO Podcast with Mat Casner
The Freelance CEO Podcast with Mat Casner
Ep. 5. Planning for the Future By Taking a Look Into the Past
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What do we do when we’re planning for the future? You know, there are a lot of things that we can do. We can set goals, we can create strategies and plans, and that is all good. But I wanna share with you three benefits of kind of taking a look back. I get it that, you know, it’s not necessarily good to dwell in the past, but I’m gonna share with you three things that we can do, that we can use our our past to help leverage and give us a strong foothold and maybe even a step up for the future. Before that, I wanna tell you a story, and this goes way back and, and one of the things that, you know, looking back in the rear view mirror can do is it can actually show us where there are some really, really bright spots in places where we can really use for good learning.

Speaking of that, I, I was in college, I was working a, a job on campus, and I actually happened to have another job at the same time working off campus for an education company. It was a really cool, kind of a technology related education company. And I happened to work in their marketing department. Well, one night I happened to be with a friend, a fellow coworker, and we actually happened to stop by the house of the president and ceo. Now, this isn’t a person that I actually got to hang around with much, but it was pretty cool to actually be in his house probably the first time I’d actually been in the house of a millionaire. So it was very captivating for me as a college student walking into the CEO’s house. We were only there for a few minutes, but the interaction that I had has stuck with me to this day. I remember sitting on his couch with my friend and the c e o and his wife.

We were there for other business, but there, a little side conversation happened between me and the c e o and it was a very brief conversation, but the CEO basically asked me a few questions, asked me my name, asked me what I did for the company. So I, I told him, he, we, we just, you know, had a little discussion there for a, a brief minute or two. And then after a little pause, he turned and he looked at me and he said, “Mat, I want to give you a little piece of advice.” He said, “Never quit learning.” Now, this is coming from a gentleman who has accomplished a great deal, had a PhD, was very learned, very wise, had accomplished a lot of things.

And for me to hear these words coming out of his mouth, keep learning, I took them to heart. In fact, I took them and kept them very close to my heart. And to this day, I can still hear his voice in my head saying, “Mat, keep learning.” And I, as I look back on that one particular moment, and there’s lots of moments that I have that I can look back that I value highly, but to be able to say that that moment in time has carried forward with me 20 years later is very remarkable. And so today, I think this just punctuates why riot’s important for us to be able to look back and look at the things that we’ve done and accomplished.

Look at the down the downsides, look at the upsets and the, and the setbacks, and be able to learn from them and allow those to become a part of who we are as individuals and who we are as Freelance business people. So number one, I, I, I just wanna share this is one of the reasons why we want to look back is to learn from past mistakes.

Again, I said this, we don’t want to dwell on the past, but, but here’s the deal. We all make mistakes, and I’ve made my fair share of ’em. In fact, I’ve made some, probably more than I should have. The bad thing is, is when we don’t learn from those mistakes as the quote goes, if we don’t learn from the past, we’re doomed to repeat it. So one of the things that we can do is we can really take advantage of those lessons and those mistakes that we’ve made in the past and apply those as wisdom for the future. So just like the comment that I, the the instruction that I got to keep learning from the c e o, these past mistakes continue to teach us.

They continue to show us what we should do and what we shouldn’t do. There is a side benefit to learning from past mistakes. Not only do they benefit us, but they can help others. And just like a parent who would tell a child not to touch a hot stove, the mistakes that we’ve made, we can use to help others and keep them from having to make the same mistakes themselves.

Okay? So one of the benefits that we have by looking back is that we have these mistakes that we’ve made, which are unfortunate, but they can help us keep from making mistakes in the future. So number two, we need to be encouraged by our past victories. Let’s just be honest. If, if you’re a freelancer, you know that sometimes it can be a struggle. And when you’re by yourself and you’re freelancing, sometimes you can get into these, these conversations with the voices in your head, and sometimes those voices in your head aren’t the most positive.

In fact, we, we sometimes will call it imposter syndrome, where we have these negative self-defeating thoughts that creep into our head that cause us to not be confident, that cause us not to want to take positive action for fear of not doing it right, or whatever the case may be. These voices are, are sometimes in our head, and sometimes they can be pretty loud. One of the things that I like to do to squash the voices down and to encourage myself is on a piece of paper I will write down and I will just start writing down a list of the past projects that I’ve completed that I’m proud of.

Okay? And I will start to make a list of the people that I have been able to serve or help in the past. And I just let my pen just start writing as, as ideas come to mind, I just start writing them down. I also will write down the, the things that I’ve accomplished, those things in my life that I’m very proud of, that I worked hard for. I will write those down, okay? And, and I’ll, and I’ll give myself a moment to kind of let those things come to mind. And then once I have that list, then that list can be an affirmation for me. It can be an affirmation that these voices in my head that are telling me that I can’t do it, that I’m not good enough, that I don’t know how I can look back at this list and I can say, yeah, I do. I have proven here and here and here and here that I do have what it takes, and that I was able to make a difference and that I was able to help. So we can use these, these things in our past to help us be encouraged.

I would encourage you if you are, are struggling with just with positivity, take a moment and just in a journal or in a piece of paper or in a, in a document, start to make a list of all of the great things that you have been a part of accomplished and things that you have worked hard for in the past. And let those be affirmations for you moving forward.

The third thing that I wanna say as a benefit to looking back is as we get older, we can look back and we can start to see this story that’s unfolding our timeline, where we start up to where we are. Now, if you’re older like me, you’ve got a lot of time in that timeline. And one of the things that has been very cool for me is to be able to look back over the years and see significant milestones, see significant places in my life that have high, had high impact or high value for me. Now, that doesn’t necessarily always mean good things, okay? There could be trials, there could be surprises, there could be setbacks, there could be victories, there could be defeats that are in this timeline. But see, the idea is that the timeline should show us some perspective.

It should allow us to appreciate where we’ve been and help us to have hope for where we’re going. And as we take a moment to kind of take inventory of our timeline, we’ll see things in there that maybe we didn’t realize. Maybe we’ll see some grit and tenacity that we had, forgot that we had, or maybe we’ll see a, an accomplishment or a season in our life that was amazing, but we really didn’t give credit to it. So we want to take advantage of our timeline because there’s a story to tell in that. Okay? And just like I mentioned earlier, when we learn from our past mistakes, those mistakes that, that we learn from, we can use to help others. And guys,

I just wanna share this, that the story that’s being written in your life is so very important. And even though it may not be perfect, even though it may be filled with challenge, may be filled with trial, use that as your story. No one else has your story. But let me encourage you with this today, we have an opportunity to write the next page in that story.

And I want to encourage you to take what you’ve learned in the past, the good, the bad, the wisdom. And I want you to apply it to right here and right now. And I want today to be a day where you feel like you’ve got what you need to move forward. Let the past confirm it, learn from the mistakes, and write this story that you want to tell to someone else.

Now remember, look back to get ahead. We learned from our mistakes, want to be encouraged by our past victories, and we want to see the story that has unfolded and be excited for the story that we’re writing.