Finding Perfect Clients Workshop
You've built real skills. You've got talents nobody had to teach you. You've lived through experiences that shaped how you see the world. And somewhere in there is a niche you're uniquely built to serve — you just haven't connected the dots yet.
You didn’t get into design to be a generalist.
But somewhere along the way, “I’ll take any project” became the default.
You’ve built real skills. You’ve got talents nobody had to teach you. You’ve lived through experiences that shaped how you see the world. And somewhere in there is a niche you’re uniquely built to serve — you just haven’t connected the dots yet.
What we’ll cover
In this workshop, I’ll walk you through the exact framework I use with my own clients to uncover a niche that fits — not one you guess at, but one built from your actual story.
- The four-part exercise that reveals the niche you’re already equipped to serve
- Why your “boring” skills might be the key to solving your perfect client’s biggest problem
- How past experiences — even hard ones — build empathy that makes you the obvious choice for a specific kind of client
- Why chasing every project keeps you invisible, and how narrowing your focus makes you more findable, not less
Who this is for
This workshop is for designers and creative freelancers who:
- Feel like a generalist chasing whatever comes next, instead of being known for something
- Want clients who already understand their value, instead of having to convince every lead from scratch
- Are ready to stop guessing at their niche and start building one from real evidence
Walk away with
By the end of this workshop, you’ll have real clarity on the niche — or niches — you’re positioned to serve, and a clear next step to start attracting the clients who were made for you.

