Customer Relationship Articles

Going to the Olympics

by Mat Casner | July 24, 2024 | A Day In The Life, Customer Relationship, Lifestyle & Impact, Mindset & Strategy | 0 Comments

I’ve come to master the art of managing client expectations. If you don’t promise the moon to your client, but you deliver it to them anyway, you look like a rock star.

How to Start Freelancing: A Comprehensive Guide for Beginners

by Mat Casner | April 10, 2024 | Branding & Marketing, Customer Relationship, Design Business 101, Finance & Legal, Finding Clients, Lifestyle & Impact, My Skills and Talents, Passive & Recurring Revenue, Pricing & Services, Side Hustle to Full Time, Systems & Processes | 0 Comments

How to Start Freelancing: A Comprehensive Guide for Beginners I began my journey into freelancing while still in high school, dabbling in various projects alongside my studies and early professional work. It wasn't until 2006 that I decided to dive into freelancing...

Coaching Week is coming April 3rd-7th, 2023

by Mat Casner | March 19, 2023 | Customer Relationship, Design Business 101, Finding Clients, Mindset & Strategy, Pricing & Services | 0 Comments

Ever since I hosted the Purpose To Profit Design Business Summit last August, I've been itching to offer another training opportunity for brand, web and graphic designers. Well, that opportunity is going to happen the first full week in April (3rd through the 7th)....

Getting Fired Taught Me These 3 Valuable Lessons

by Mat Casner | June 23, 2021 | Customer Relationship, Design Business 101, Mindset & Strategy | 2 Comments

It was the best of times, it was the worst of times...I had just graduated college and landed my first corporate job. I had the world by a string and was excited to start my new career. I looked forward to my days at work where the office atmosphere was fun and...

5 List Building Strategies to Supercharge your Email List

by Mat Casner | June 9, 2021 | Branding & Marketing, Customer Relationship, Design Business 101, Finding Clients | 0 Comments

If you're a freelancer or you're thinking about becoming one, one thing is for certain - clients are essential! Don’t have clients yet? It's time to start marketing! In my article last week I covered the five stages of marketing, the first being "awareness",...

5 List Building Strategies to Supercharge your Email List

Jun 9, 2021 | Branding & Marketing, Customer Relationship, Design Business 101, Finding Clients

If you're a freelancer or you're thinking about becoming one, one thing...

Simple Ways to Create Cross-Sells and Upsells for your Current Freelance Clients

Apr 22, 2021 | Customer Relationship, Mindset & Strategy, Passive & Recurring Revenue

So you’ve already got your client and you’re starting to serve them well....

Discover Why & How to Add Recurring Revenue to Your Freelance Business Now

Apr 14, 2021 | Customer Relationship, Mindset & Strategy, Passive & Recurring Revenue

Are you through with the stress and pressure of the feast or famine...

Simple Ways to Create Cross-Sells and Upsells for your Current Freelance Clients

Apr 22, 2021 | Customer Relationship, Mindset & Strategy, Passive & Recurring Revenue

So you’ve already got your client and you’re starting to serve them well. But does your current strategy leave money on the table? Not sure? Listen up - I’ll show you how to pick up that money off the table and put it in your pocket with cross-sells and upsells to...