Mat Casner Freelance CEO
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Preparing to Launch Your Freelance Business

Preparing to Launch Your Freelance Business

Design Business 101, Lifestyle & Impact, Mindset & Strategy

I’m not going to make any bones about it. Starting a freelance business, especially full-time, is a BIG DEAL. You’re essentially starting a business of one. This post is dedicated to the steps you should take as you are preparing to launch your...
Getting Fired Taught Me These 3 Valuable Lessons

Getting Fired Taught Me These 3 Valuable Lessons

Customer Relationship, Design Business 101, Mindset & Strategy

It was the best of times, it was the worst of times…I had just graduated college and landed my first corporate job. I had the world by a string and was excited to start my new career. I looked forward to my days at work where the office atmosphere was fun and...
Using Value-Based Pricing In Your Freelance Business

Using Value-Based Pricing In Your Freelance Business

Design Business 101, Mindset & Strategy, Pricing & Services

Have you ever asked yourself how you can charge premium rates when there are so many freelancers on services like Upwork and Fiverr that are charging bargain-basement prices? Is there a way to even stand out and be considered among all the low offers?  The answer...
5 List Building Strategies to Supercharge your Email List

5 List Building Strategies to Supercharge your Email List

Branding & Marketing, Customer Relationship, Design Business 101, Finding Clients

If you’re a freelancer or you’re thinking about becoming one, one thing is for certain  – clients are essential! Don’t have clients yet? It’s time to start marketing! In my article last week I covered the five stages of marketing, the...
Successful Freelancers Leverage These 5 Stages of Marketing

Successful Freelancers Leverage These 5 Stages of Marketing

Branding & Marketing, Design Business 101, Finding Clients

5 Stages of Marketing for Freelance Design Business Owners The average American is bombarded with thousands of marketing messages every day. We see messages on billboards, in magazines, on tv and online. But when it comes to marketing in our freelance business,...

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"Think like a creative... Act like a CEO." —Mat Casner, Design Business Pro

Mat Casner Freelance CEO
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